Everything is urgent.
Sales requests, rate updates, last-minute tasks. The calendar fills; the plan waits.
House of Influence
Marketing strategy and coaching, personal branding, and social media execution.
Supporting homebuilders, homebuilder tech companies and interior designers with refined marketing strategies that will grow revenue.
Sound familiar?
Your team is working hard.
And drowning.
Executing on everything—sales requests, launch deadlines, corporate guidelines—while reporting to someone who oversees multiple departments. The gap isn't effort. It's strategic guidance.
Reported to someone outside marketing.
They oversee multiple departments. Explaining the why takes energy you don't have.
Busy isn't the same as strategic.
Leadership sees output. They want direction, priorities, and business impact.
The fix isn't more hands. It's a regular seat at the table.
Bi-weekly coaching and marketing meetings on a reasonable, affordable retainer—so your team has direction, and leadership sees marketing that's strategic, not just busy.
Ways to work together
The support you actually need.
01 / Marketing coaching
A strategic partner.
Not another task on your list.
For the solo marketer or small homebuilder marketing team that has the hands—but needs help setting the direction.
Nicole works with you on the real decisions in front of you: what to prioritize, how to improve your content, how to handle sales requests, and how to explain the thinking behind your marketing to leadership.
1:1 coaching
A sounding board for the marketer carrying the plan. Work through challenges, sharpen your strategy, and make your next move with more confidence.
Small-team coaching
Get your team aligned on priorities, content direction, and what success looks like—without adding another full-time hire.
- Marketing planning, priorities & accountability
- Community positioning & differentiated content
- Pre-sales & spec-home marketing guidance
- Navigating sales requests & corporate guidelines
- Reporting that connects marketing to business goals
02 / Fractional marketing partner
I've sat in the seat
you're selling to.
Fractional marketing support
Before you pitch to homebuilders, it helps to have someone who has been the homebuilder marketer on the other side of the table.
I partner with homebuilder tech companies to guide their messaging and positioning, refine their outreach, and bring an insider's perspective on what builders are actually navigating—so your marketing lands and your sales team has better conversations.
- Messaging & positioning
- Outreach refinement
- Builder perspective & insight
- Sales & marketing alignment
Your marketing partner
Hi I'm Nicole
I've sat on both sides of the table.
After 12+ years in corporate marketing, including six years leading marketing for a homebuilder, I know what it feels like when marketing lacks direction. I also know what happens when the strategy is there, but there aren't enough hands to actually execute it.
That's why I built House of Influence differently.
Today, I help marketers and small teams find that direction through coaching, support professionals in building their personal brands, and lead a team that brings social media content to life.
Big-picture brain. Hands-on support. One partner who understands both.
03 / Personal branding
Be known for what
you bring to the table.
For founders, executives & industry professionals
Personal branding coaching and support to clarify your voice, your positioning, and how you show up.
Work through what you want to be known for, turn your expertise into meaningful content, and build a presence that sounds like you—not a generic corporate message.
- Personal positioning & messaging
- Content pillars, ideas & direction
- Coaching & hands-on content support
In their words
I just wanted to say that you have done a tremendous job wrapping your brain around my philosophies. I keep wanting to make modifications and add notes, (because I don’t want to come across as lazy), but you’re just doing such a great job that there is nothing I would change”
Nicole has been such a blessing to my business. We have been working with her for about a year and honestly she really feels like part of our team. She has helped take our design firm to another level. Social media was overwhelming to me and I was so inconsistent, but if you are in the design world you have to be on there and you have to have a strategy. Instagram is essentially another form of a portfolio. This year, in large part to Nicole’s effort, our instagram has helped land us two large remodel clients and several other e-design. We love Nicole and would highly recommend her!
Nicole is one of the best, most creative marketers I’ve seen in this industry”
Since refining our cold outreach messaging, we’ve gone from zero responses to ELEVEN!”
As featured in:
Let's find your next step
Feeling overwhelmed with where to get started?
That's the first conversation. Let's talk about where you are, what's getting in the way, and the support that makes sense.
04 / Marketing services
Marketing support.
Built around your team.
Custom marketing services—from social media and content to email marketing strategy and website audits—under Nicole's direction, standards, and quality control.
For homebuilders, homebuilder tech brands, and interior designers who need support with specific marketing priorities—not necessarily coaching or personal branding. We shape the support around what your team needs.